Just Jadau was conceptualised in July 2020 by its founder Mrs. Shadab Muzammil who belongs from Hyderabad. She was a jewellery reseller and usually participated in exhibitions to sell the same, from there on she found her clientele and thus stepped into opening her own jewellery brand called Sheen Jewellery which she then renamed as Just Jadau Jewellery which sells exclusive Hyderabadi and Punjabi style jewellery along with pearls, she has everything that you could ask for.